Best Buy: Electric Bike Poster

The elaborate display was created almost entirely in Adobe Photoshop using imported photographic content. The typographic flow used for "vehicle" invokes the sultry curves of the 60s and 70s sports cars. The "E" in electric bears the weight of a candy-painted hemi-totin' domestic sports car, complete with chrome fixtures.

Project: Best Buy "Electric Vehicles" Poster
Client(s): Best Buy
Software/Systems: Adobe Photoshop

Case Study:
This digital display was created for Best Buy's groundbreaking launch of electric bicycles. The elaborate display was almost entirely created using Adobe Photoshop and imported photographic content. Typographically, the word "Vehicles" evokes the sultry curves of a sports car from the 1960s or 1970s. The "E" in electric carries the weight of a candy-painted domestic sports car with chrome accents.
EVs, such as that Tesla you saw cruising down 34th street, can reduce the carbon footprint by decreasing our reliance on fossil fuels. Whenever pollution is reduced, everyone's health, productivity, and well-being improve.

["Candy Paint" details]

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