Project: "Time Out Team Spirit Digital Marquee"
Client(s): Time Out New York, Time Out Market New York
Software/Systems: Adobe Photoshop, Adobe Animate, Adobe Premier Pro, Action Script 3.0
Software/Systems: Adobe Photoshop, Adobe Animate, Adobe Premier Pro, Action Script 3.0
Case Study:
It's all too easy to lose ourselves in our work. Every now and again, as we swing through the concrete jungle, it's nice to get a little shot-out for all the long hours; or at least the acknowledgement we feel entitled to for the painstaking attention to detail we place into our Monday morning water cooler quips. These marquees were green-lit to increase intra-office morale and announce employee birthdays [months] with New York City flair.
The solution called for the "Big 3" of Adobe Photoshop, Adobe Animate, & Adobe Premiere for various elements. Video footage was imported with elements isolated with ChromaKey. Famous backdrops were placed prominently in the background with animated elements within themselves to offset the name-scroll. This was baked into the solution to provide the user with the likelihood of seeing something slightly different with each looped view.
The lights in the buildings of either side of the Brooklyn bridge can be seen fancifully flickering like fireflies on a warm July evening.
Footage featuring the actual future location of Time Out Market is featured prominently to balance recognition with focus on corporate directives.
Detail: Animated Background Lights
Detail: Animated Smoke Stack
Detail: Animated Fireworks
Full Dimensions: 1920x1080px
Full Dimensions: 1920x1080px
Full Dimensions: 1920x1080px
