Best Buy: Retail Signage/Collateral

The elaborate display was created almost entirely in Adobe Photoshop using imported photographic content. The typographic flow used for "vehicle" invokes the sultry curves of the 60s and 70s sports cars. The "E" in electric bears the weight of a candy-painted hemi-totin' domestic sports car, complete with chrome fixtures.

Project: Best Buy: Retail Signage
Client(s): Best Buy
Software/Systems: Adobe Photoshop

Case Study:
A series of highly custom "info" price tags and other retail signage were furnished to bring attention to current promotions in personal computing and home office. This includes tags translated into foreign languages (Russian) to target the stores demographics more accurately.

[Customized "Info Tag"]

[Customized "Info Tag" next to standard]

[Customized retail collateral and training materials]

[Detail]

[Customized "Info Tag" and translated (Russian language) version]

[Custom signage for front entrance]

[Custom signage was tweaked regularly to include cross-promotion for bundles or credit card financing offers ]

["Break/Fix" video loop created to display on laptops/MacBooks to promote repair/upgrade service offerings as well as protection plans]

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