Project: "Pedal For PKD" Print Assets
Client(s): PKD Foundation
Software/Systems: Adobe Photoshop
Software/Systems: Adobe Photoshop
Case Study:
Polycystic kidney disease (PKD), an incurable genetic disorder which impairs kidney function, impacts millions of families around the world. Design By Chyldish, INC. was selected to create digital assets and collateral to bring awareness to a "Pedal for PKD" charity cycling event.
The design fosters a sense of preparedness by juxtaposing the slate and utilitarian elements of a bicycle [pedal, metal] with the eager expression of the photographed model.
Stock images were retouched and composited in Adobe Photoshop. Print vendors were sourced according to ability to reproduce close-to-screen hue vibrancy.
